Property partnerships in the Nilgiris
You host. We focus on marketing your property.
We take on the digital marketing, pricing, listings and bookings for a small portfolio of properties in the Nilgiris. On revenue share. We earn only when you do.
In their words
The people we have worked alongside.
General Marketing Manager, Tamara Leisure Experiences
We saw a huge business growth for 3 of our properties! Absolutely professional and talented team.
Owner / Partner, The Realm Resort
I trust them completely with paid promotions. Their expertise with paid promotions on Facebook & Instagram is fabulous. They aim for the right audience rather than the masses who may not be relevant to the business.
Director / Owner, Hotel Vivek
Undoubtedly the most efficient and dedicated team I've worked with. Always ready to help deliver even the smallest of my needs in terms of website and social media marketing which in turn helps me to get my place booked even during lean days.
Bhavikere 82 by Jungle Hut
The project was not only professionally executed but also extremely successful in terms of generating business and creating greater awareness for our brand. We could see a clear impact from the work they put in, and the results exceeded our expectations.
General Marketing Manager, Tamara Leisure Experiences
We saw a huge business growth for 3 of our properties! Absolutely professional and talented team.
Owner / Partner, The Realm Resort
I trust them completely with paid promotions. Their expertise with paid promotions on Facebook & Instagram is fabulous. They aim for the right audience rather than the masses who may not be relevant to the business.
Director / Owner, Hotel Vivek
Undoubtedly the most efficient and dedicated team I've worked with. Always ready to help deliver even the smallest of my needs in terms of website and social media marketing which in turn helps me to get my place booked even during lean days.
Bhavikere 82 by Jungle Hut
The project was not only professionally executed but also extremely successful in terms of generating business and creating greater awareness for our brand. We could see a clear impact from the work they put in, and the results exceeded our expectations.
Adderley Bungalow, Coonoor. Two years under our management.
Click here to view results while partnering with Adderley Bungalow
NINE YEARS OF HOSPITALITY MARKETING
Properties our team has marketed over the years.
Powered and backed by The Small Business Project, a performance marketing agency.
What we actually do
Being a good host is one job. Keeping your home booked through the year is another.
Most property owners in the Nilgiris are good at looking after their guests. It is everything around that which has become a full-time job: marketing the property, managing listings, responding to enquiries and keeping bookings steady beyond weekends and peak seasons.
We are always on our toes—monitoring competitor availability and pricing across channels, tracking changes in demand and adjusting your rates as the market moves. We keep your listings updated across platforms and help your property appear where guests now search, including Google and AI platforms such as ChatGPT, Claude and Gemini.
We also help answer the question most owners rarely get a clear answer to: not just what your property earned last year, but what it could be earning. We then take care of the daily work required to help it reach that potential.
Because this is what we do full-time.
Why partner with Shangri-La Collective?
01
We understand the Nilgiris
We live and work here. We understand the district, its individual towns, its seasons and the kind of guests each property is likely to attract.
02
We bring serious marketing expertise
We are backed by The Small Business Project, a performance marketing team that has worked with more than 210 businesses across India and international markets.
03
We have the track record
Over the last decade, we have helped grow the revenue of properties across the Nilgiris and other parts of India. We know what it takes to turn a beautiful property into a consistently performing hospitality business.
And yes, we are an AI-enabled team. But technology is only part of what makes our work effective.
“The real difference comes from understanding the pulse of the Nilgiris and adding the human touch that hospitality will always need.”
Things that fill an owner’s week
What a day of enquiries looks like
Whatsapp · 09:14
Is there a heater in the rooms?
Instagram · 09:31
Can we bring our dog?
Whatsapp · 12:02
What is there to do during the day?
Airbnb · 18:47
Is the 14th still free?
Whatsapp · 21:40
Any chance of an early check in on Friday?
Different questions, different apps, all day. Every one still needs answering within the hour, or the booking goes somewhere else.
Half of that is mundane. The other half takes a team that does this for a living. We take all of it.
The method behind a better-booked property
We call it BDPRPP: BuildDiscoverPromoteRespondPricePlan
Not the catchiest acronym. A remarkably effective way to run a property.
Your listing, built properly
Photographs, description, amenities, house rules. Set up once, so it stops underselling the house.
Found when people search
Optimised so you turn up when someone is looking for a house/property like yours, whether via Google or chatgpt-ing their itinerary
Ads that actually run
Meta and Google, managed by people who do this for a living.
Every enquiry answered
From the first message to the moment they reach your gate. Cancellations, reschedules, the same questions again. We like this work.
The price, decided daily
What the house is worth on a wet Tuesday is not what it is worth on a long weekend. We set it every day, not once a year.
Never caught out by a season
High demand weeks get planned months ahead, instead of noticed after they have passed.
Something most owners have not been told
Your next guest may never open Google.
More and more trips now start with a question typed into ChatGPT, Claude or Gemini.
Whatever comes back decides where that guest looks next. Most properties do not appear in those answers at all. Not because they are not good enough, but because nothing about them has been written in a way these tools can read and trust.
Getting a business to show up in those answers is work we already do at The Small Business Project. Structured listings, consistent information everywhere the house is mentioned, and content that answers the questions people are actually asking. We brought it to the properties we run, because travel is where people are asking the most questions.
Asked
Somewhere quiet near Coonoor for three nights in October, with a fireplace and space for the dog.
Answered
Three places near Coonoor fit what you are describing.
A planter’s bungalow above Coonoor
Quiet, fireplaces in two of the rooms, dogs welcome. Four bedrooms, a walled garden, twenty minutes from town.
Illustration. This is the answer we are working to be inside.
All of it points at one number
We are not here to keep the house busy. We are here to make it earn.
Every one of those six things exists for the same reason. Not to look busy, and not to make the listing prettier. To lift what the property takes home at the end of the year.
Adderley Bungalow had been running for a decade before it came to us. In our first year we tripled the best year it had ever had. In our second, we made it four times.
Their best year in ten years
1x
Our first year
3x
Our second year
4x
Same house. Same staff. Same number of rooms.
What stays with you.
Nothing changes at the house except the standard. Your staff stay yours, on your payroll. We write the protocols, we train your team to them, and they run the day exactly as they always have.
And we are careful about who stays. A full calendar is not worth a damaged house. We will not fill your dates with guests we would not want in our own.
All of this is run by The Small Business Project, a performance marketing agency in its ninth year. It is not a side skill for us. It is the job.
210 plus businesses · Hospitality, events, D2C, retail
Questions owners ask
Asked and answered, plainly.
What share do you take?
It depends on the property, and we agree it per house. There is no fee either way. We discuss the number openly on the first call.
I do not live in the Nilgiris. Does that matter?
No. Most owners we work with do not. Your staff are there, we are there, and you get a monthly report on revenue, occupancy and where the bookings came from.
Do I lose control of my house?
No. Ownership does not change, you approve everything, and the final say on who stays is yours.
What happens to my caretaker and cook?
They stay, on your payroll. We train them. The model depends on them.
Do you take the money?
No. Guests pay you, as they do now. We invoice our share monthly.
How long is the term?
12 months, with 3 days notice either side. Repositioning takes a full season to show.
How many properties do you run?
One, on revenue share, and deliberately. We have run marketing for many more. We would rather run five properly than fifty badly.